In so many ways, TV has never been better. The shows are amazing. Live sports and news coverage go beyond anything you might have imagined. The options are almost dizzying. And the way you watch has evolved with apps. Apps give you control over what, when, and where you want to watch. But something happened as we marched into this exciting new era. The overall TV experience got left behind. Apple TV simplifies it all. It’s designed for you to easily navigate and, most important, fully enjoy this new world of video apps. Apple TV is all you need for the way you watch today.
Apps have liberated television, letting you choose precisely what and when you want to watch. Apps like Hulu, Netflix, HBO Now, Watch ESPN, and iTunes give you access to everything that entertains you - from blockbuster movies, TV shows, and live sports to breaking news and weather. There are also shows for kids, music events, live NASA feeds, podcasts, and so much more.
Introducing the TV app - one place to access shows and movies from multiple video apps. The TV app gives you a unified viewing experience, letting you see all the movies and shows you’re watching, from all the different apps you use. You can find upcoming episodes. Get recommendations. And watch a movie or show directly from the TV app. No matter where you’re watching - on your TV, iPhone, or iPad - the TV app will change how you experience television.
It’s the first place you go to start watching on your TV, but the TV app is also on your iOS devices. So regardless of whether you’re watching on your TV, iPhone, or iPad, your TV experience goes with you - so you never miss a moment.
Siri is great when you know what you want to watch. Say something specific like “I want to watch the next episode of Homeland” and Siri takes you right there. But the intelligence of Siri really shines when you’re not exactly sure what you’re looking for. Say “I feel like watching an ’80s movie” and Siri does the searching for you, presenting you with options without your having to click through multiple menus.