Take a better look at all you aim for, with the world's smallest digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS, a clear retractable OLED Tru-Finder, and other features to extend full-scale shooting capabilities. The new Sony HX90 - it's absolutely brilliant from every perspective.
The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.
Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera.
Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the durable grip fits comfortably in your hand for optimal stability.
Seven customizable buttons/keys include the Function button that can be assigned up to 12 frequently used functions, and six buttons/keys that can be assigned one function each.
The LCD monitor has the flexibility to tilt up to 180 degrees for easier, more comfortable framing, especially before shooting at a low position.
This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety, and practicality.
An improved spatial object detection algorithm realizes a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.
Gain more choices to shoot your movie just right, according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure and other settings and start recording as you like.
Built-in GPS geotags your photos and movies, so when viewing them later, you can see trail maps of the shooting locations using Sony PlayMemories Home software on a computer.
Wi-Fi connectivity with iOS and Android smartphones for remote camera control and still/video sharing is easy. In addition to Wi-Fi support for connecting to smartphones, NFC technology (near field communication) provides "One-touch connection" to compatible Android smartphones and tablets. Users need only touch devices to connect; no complex set-up is required.
An optional accessory set of soft body case, lens jacket, and shoulder strap (LCJ-HWA) keeps the camera in style. The body case doesn’t have to be removed during shooting.