ZERO – in keeping with the original idea of Dr Edwin Land, the mastermind behind the SX-70, goes right back to the drawing board. Compared to the original blueprint, the most questionable aberration is ditching the ground glass focusing in favor of the split-circle that you see in most of today's SX-70s. Dr Land insisted that the ground glass was superior to the split-circle, because it didn't interrupt the photographer. It allows you to concentrate on configuring the picture as a whole, facilitating your visual mind for better composition.
Countless technologies have been added to cameras these days, such as built-in filters or a Wi-Fi printing function. These 'innovations' are designed to please everybody; ending up pleasing nobody. The SLR670-X ZERO discards these ideas, keeping only the essential. The Time Machine that controls the shutter speed is retained. With 16 shutter speed options, it puts the mastery of the art of photography back into the hands of the photographer.
The red shutter button, matte glass focusing, brown leather - every part of this equipment is faithful to the creative spirit of the classic SX-70 camera. Feeling the delicate, cool touch of the metal body, coupled with the warmth of the leather cover, it is like going back to the 1970s and witnessing that incredible invention of instant photography for the first time, and once again feeling the same passion for film.
The SLR670-X ZERO evolved from artisans who were looking for cameras that were the best and most suitable models for upgrading. Our choice is the SX-70 Alpha 1.
Each SLR670-X camera is extremely complex, and takes hours to complete. Artisans first carefully select the best quality original cameras, then carefully dismantle and reconstruct, replacing parts such as a new motherboard and light sensor. Then they affix the brown leather and finally stamp the ZERO logo as a seal of approval. Each one is a masterpiece of the individual artisan's efforts, and a culmination of the heart and soul they have put into creating it.
The SLR670-X ZERO allows you to control the shutter speed of the camera yourself and use 600 film directly in auto mode. There are 16 different shutter options, among them the A100 shutter (for SX-70 film) and the A600 shutter (for 600 film). The 670-X is now the crowning glory of our camera family!
The 670-X Time Machine includes a 2.5mm audio jack to trigger external flash units. Flash is not only for adding light to a dark situation. lt can also be an incredibly creative tool. Whether you’re simply illuminating your subject, capturing varied studio style lighting or adding a creative twist to your Polaroid photos, connecting an external flash can do that for you, particularly for portraits.
Move beyond the limitations of natural light to light up your instant photos anywhere, and at any time of the day.