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Nowadays with people around the globe paying greater attention to their personal health and wellness than ever before, fresh and innovative methods of tracking a human body's fitness levels have been introduced. Wearable technology, particularly smart watches played a key role in recent times for health monitoring and enjoy high-demand among fitness enthusiasts. The American company Fitbit has made giant strides in wearable technology since its inception in 2007. Today the company deals in health watches, activity trackers and wireless wearable technology for the measurement of personal health metrics. As it stands, Fitbit is the third-largest wearable company in shipment with Google having shown its intention to buy the company in 2019. Winner of numerous awards, the brand continues to inspire people to live a more active and healthier life.