Dà-Jiāng Innovations, better known as DJI, is a Chinese brand that dominates the market for aerial and handheld equipment used in video production and photography. Established in 2006, the company grew by leaps and bounds and is now leading the drone market with 70% of the market share. From independent filmmakers to those working for Hollywood, many directors and cinematographers have incorporated DJI technology in their projects for creating visual masterpieces. Notable productions in which DJI equipment has been used include Game of Thrones, The Amazing Race, Better Call Saul etc. In recognition of its premium quality products that have redefined filmmaking and brought breathtaking concepts to life, the brand has won numerous awards.