Bellabeat is an enterprise that produces smart and cutting-edge adornments. Headquartered in San Fransisco, the company was established in 2013. The organization has additional offices in Zagreb, London and Hong Kong. Bellabeat's most celebrated item is the Bellabeat Leaf, millions of units of which have been sold till date. In 2016, the company launched the Bellabeat Leaf Urban, which was declared by Business Insider as the "best piece of smart jewelry a woman can wear".